The challenges

It is hard to process consents according to GDPR – consent is in many cases not processed in accordance to the rules.

Many struggle to keep track of withdrawn consents, or if purpose is changed, and unknowingly still use personal data they are not allowed to process.

No overall overview of who has consented to what; manual processes are putting a lot of strain on teams.

It might be legally difficult to share data with other parts of the business, or with other partners, and get value out of data.