The background – challenges

It is hard to process consents according to GDPR – consent is not processed in accordance with the rules

Many struggle to keep track of withdrawn consents or purpose is changed, and unknowingly still use personal data they are not allowed to process

No overall overview of who has agreed to what – Manual processes are putting a lot of strain on teams

Difficult to share data with other parts of the business or other partners (get the value out of data)